Your emails go out to actual human beings. So why do they read like they were written in an insurance office in Azerbaijan?
The idea that an audience includes sentient beings may come as a surprise to some email marketers, but the successful ones will take these points seriously. Write for people and reap the rewards of writing as if you are sitting across from them.
Read the full article here:
Get Out Of Your Own Head And Build Email Campaigns For People – Email Marketing Reports
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