Fine tune your online marketing decisions at last. A new feature in Google Analytics allows you to see which channels produced the most conversions.
New multi-channel funnel analysis allows you to see the combination of websites that influenced consumer behavior prior to any conversion on your own website. It’s new, it’s not too complicated and it should make your favorite analytics that much more valuable.
Read the full article here:
Google Analytics Adds Multi-Channel Funnels – Social Media Today
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