Google uses your customer reviews as a critical metric in determining how your listing ranks in the Google Maps. That means, the more reviews you have the more prominent your business is in your local area. Places Reviews are another crucial ranking factor.
Getting offline customers happy is one challenge, but getting them to your Google Places page is another trick altogether. Here’s one good way to get more of those customers talking, and more good reviews influencing your results.
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Google Places Reviews | Getting Offline Online – Search Engine Guide
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