7 Ways Google+ Makes sense for your SEO
So far, Google+ has been sort of like that dog that keeps coming back into your yard searching for scraps. I mean, what should you do with him? The truth is, this dog can hunt! Businesses are starting to wake up to the possibilities with Google+, aiding not just with social media interaction, local visibility in the search engines, and helping to establish your brand; but the many ways it helps you with content. And it’s getting results: websites using the +1 Button increase page traffic by 350%, and more than 925,000 people join Google+ every day…
How to utilize your Google+ Local listing
Confused about how to use Google+? No worries – use these to begin!
- Your Google+ profile – Complete it. Do this with a little thought. Be sure you use interesting photos and images, and link to your other social media profiles.
- List your local contact information – Provide business hours, your contact information, as well as maps and directions.
- Link to your sites – make sure you link to your main business blog or site. This is a must!
- Create a business page – Showcase your small business where it matters. This has direct benefits for search results and for people that find you on Google+.
- Link to your other content – Link out to your blog posts. In addition to having them indexed nearly instantly, this also has a number of SEO advantages. You can even use your Google+ page to generate posts, including multimedia that can link to your pages elsewhere. The possibilities are staggering.
- Utilize Direct Connect – Utilize this feature in Google+ to allow people to add you to circles whenever they find you in search. Think of this as a Facebook “Like”.
- Use video chat in Google+ Hangouts – Whenever you hold a video chat, Google+ streams it, records it, and sends you the recording via email. Then you can upload to YouTube if you want, or use it on your website or in private. One fantastic option to use it is to create impromptu product demos.
This is only the start of what’s possible with Google+. To see more strategies plus a very cool infographic on the subject see this post on CopyBlogger.
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