How to Leverage Facebook Graph Search

How Can You Use Facebook Graph Search in Your Business?

Facebook is at it again, and this time it’s called Facebook Graph Search. This is their endeavor to sway their search results from a keyword-based model like Google’s, to one where Facebook can utilize its greatest asset, the social interplay between all its users… Still coming out, Graph Search may not be available to you yet, (still only available in the US, and there’s a waiting list) but it’s on its way sooner than you think. And if you’ve got a business that relies on Facebook at all, you must understand how this will benefit you.

So what is Facebook Graph search?

Facebook Graph Search is a search model whereby you are served up results based not on any keyword you entered, but rather results based on your social spheres. For example, your search will highlight people who share your interests, photos and videos they’ve liked, and connections you share. These results are unique to you as they’re based on you and your friend’s interests.

How can you take advantage of Facebook Graph search in your marketing?

One of the key takeaways people appear to be gleaning from the introduction of Graph Search is it goes a long way towards weeding out pages that are attempting to game the system. Fake Likes and fans originating from strange locations out of your common spheres, will tend to be viewed with some skepticism. So say goodbye to the “I will get you 30,000 Facebook Likes” industry, where often people found all sorts of new friends and fans from Bangladesh!

Rather, this appears that it is going to significantly benefit businesses making a real attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:

• Be sure your business page profile is entirely filled out, so that users can find you.
• Make sure to engage, not sell your visitors.
• Go sift through what you’ve posted online, especially on Facebook itself, as your info will now be more available than ever! Delete any humiliating items before they come back to bite your business you know where!