How to Use Google Local to Connect with Buyers

Even though it has been a few months since Google merged with Google Places to become Google Local, there is some confusion as to exactly what this new entity would grow to be. Not anymore. One glowing example of what is possible for small business is the Google Local page for BakeSpace.com. They have employed all of the features such as hangouts, video and more to garner more than 330,000 users within their circles. Businesses are waking up to the massive opportunity that lies within Google Local and are finding fantastic ways to use it for finding buyers and prospects…

So let’s look at some of the best ways your small business can leverage this platform.

• Make your Google Local page stands out! – The most important element of this is to ensure that your page is completely filled out. Make sure you fill out all text areas that are asked for, as this is important to Google. Use plenty of images, since the ranking of your page seems to hinge on how many images and videos there are. Plus you’re able to present a terrific visual of your site, products and services.
• Use the Google Local Search function to seek out customers – Using Google to search for new customers is a cinch. Just use the search bar at the top of your Google Local page to find people who are already discussing your niche or company. Add them to your Circles and start engaging with them!
• Engage with Google Communities or video – An excellent way to leverage your Google Local page is by engaging directly in Google ‘Communities’ or via video chats.  You could also lead people to alluring offers and coupons that can be accessed directly from your website. This is an great method to convert Google visitors into customers.
• Use Google Hangouts as a media channel – There are a number of methods to use this versatile tool to pump up your business. You are able to conduct webinars, training sessions, online press conferences, offer free consulting and possibly even host your own show. Google records these sessions, sends you the file, which you can then upload to YouTube and your website. Beginning to see the possibilities?

I’m sure you see the possibilities of what Google Local, YouTube and the rest of the Google suite can do for your business. So go get started integrating Google Local today!