How To Use Humor In Small Business Marketing

The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some enterprising wallpaper company hasn’t used this is beyond me, however it does go to demonstrate the reality that humor sells…Humor essentially disarms people, often by getting them to see your point in a way they hadn’t thought about before, and initiates a connection that you might have had a hard time creating some with your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine, and he was spot on. It might be the cure for what ails your business too! Let’s check out 4 ways to use humor in your small business marketing.

4 Easy Ways To Use Humor In Your Small Business Marketing!

Take advantage of pop culture – This is a generation which has largely left the evening news favoring the likes of Jon Stewart, Steven Colbert and the other late night mavens that have crafted careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t be afraid to use your share when you can find ways to make it humorous. Having your audience smiling and in a good spirits from the very beginning can go quite a distance toward helping to build rapport with them.

Make humorous videos – It takes only a few moments on YouTube for sufficient evidence to persuade anyone that a funny video gets tons of eyeballs! Even the lamest concept, delivered in a quirky way will get views and get shared widely. It doesn’t require a degree in cinema to make it happen either. Many simply shoot them with their cell phone, or if you wish to go all the way, use an app like GoAnimate or Xtranormal to create quick and visually interesting animated videos.

Create a visual mashup – One way to take advantage of both humor and the wicked hot photo-sharing world is to make a humorous meme. These are just about required on Facebook, and can be a great ice breaker and are able to be shared far and wide though Pinterest, Instagram, Tumblr and other sites.

Use humor in your content – Don’t be timid when it comes to getting a little edgy in your content. The payoff will be that people will see you as more like them, and not just some stodgy company bent on selling them a product. The more you connect on a shared (and funny!) level, the better people will like you and share your site.