4 Tips for Using #Hashtags Effectively
Know exactly what a #Hashtag is? If you’re not a social media maven, and particularly Twitter, you may not have a clue what a #hashtag is. No need for that being the situation any more…
A hashtag is a # followed by a word or phrase to perform a number of functions. Twitter users affix hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags may also be used in other social media platforms.
Some #Hashtags basic guidelines
Be sure to do your standard research and see if the keyword you’d prefer to use is not used elsewhere. This is as easy as performing a little research (a search on Search.Twitter.com) to ascertain whether or not that #Hashtag is a wise choice. Also, don’t try to make hay with deceiving #hashtags, even if they are seriously trending. This will almost assuredly blow up on you. And one more thing: be sure to proofread before you make that #hashtag!
4 Ways to win with #hashtags
- Make your #hashtags short and direct – Making it brief and direct is the proper way to win with #hashtags. If you need to combine more than one, fine, but be sure not to string together a small army of them, as that will annoy your readers and label you an amateur.
- Make them memorable – An unforgettable #hashtag is one that will be shared widely. Give some thought and you just could possibly have it go viral.
- Use them on multiple social media channels – A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags are now employed across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This can help to instill the #hashtag into the minds of their audience.
- Use keywords – If you can. It’s not necessarily possible, but try and work in your brand or primary keywords.
Creating and employing memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Give it a go today!
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