“Geo-Modifiers” allow Google and other search engines to pinpoint exactly where your business is located and what market you’re serving. They’re also acting as incredibly important keywords that need to be included strategically in places throughout your content and your off-site directory listings.
There are a bunch to consider, but the pay-off is what makes local search so important and so rewarding. Learn how your own customers are using them for their own searches and take advantage while the opportunity is still your own.
Read the full article here:
How Users Search For Local Businesses + 5 Tips To Optimize Local Listings – Search Engine Land
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