How Your Business Should Capitalize On Mobile Marketing

The internet is becoming more and more mobile everyday, it’s the perfect opportunity for you to leverage the power of mobile marketing for your local business! Google reports that more than one half of all local searches are performed on mobile devices such as smart phones and tablets. People are doing business on the go, browsing and price checking on the way to shop. Now is the time to make sure your small business is aligned to take advantage of this mobile marketing revolution. Follow these five steps and enjoy the profits…

1. Having a mobile ready website – Making certain your website is capable of being viewed on any mobile device is a mandatory first step. There is something of an art to developing the mobile version of your website, because the emphasis here is on speed and ease of use. It is estimated you’ve got about five seconds for your website to load on a mobile device or your visitors are gone! Make certain your site loads fast, is easy to navigate and looks good! Based on Google polling, 52% of users say a bad mobile experience makes them a lot less likely to engage with a business.
2. Offering mobile deals, mobile coupons and incentives to customers – 29% of consumers indicate a readiness to download a coupon from their mobile device. Make sure they can! According to a poll from Mercator Advisory Group, only 10% of consumers have received a coupon from a local business. It’s time to take your mobile marketing to the next level by offering mobile coupons!
3. Buy inexpensive mobile advertising – About one in four paid clicks came from a mobile device. Obviously, there is a substantial amount of opportunity using mobile paid traffic. Pricing is still very reasonable, and you can get a ton of targeted traffic to your mobile website very quickly.
4. Create a loyalty program – Utilizing a mobile platform to initiate a loyalty program is a concept that is no longer just used by restaurants. You can create rabid customers by having a simple, easy to use digital loyalty card app that works entirely on their mobile device. An excellent way to reward regular customers and gain new ones!
5. Capitalize on mobile email and SMS – Mobile email is currently being opened at a rate of 41%, and is on pace to surpass desktop computers by the end of 2013, as outlined by MarketingLand.com. SMS (text messages) has an incredible 95% open rate. These two statistics alone should be incentive enough to get your small business heavily involved in mobile marketing!