We employ a variety of local internet marketing strategies that will drive your business and profits over that of the competition.”
Article Marketing
Distribution of high quality articles related to your business that promote your products, services and website. By creating and submitting engaging articles around the internet, you’ll establish credibility, authority, attract more visitors and create back links to your site. Provide value, increase traffic and visibility with an effective article marketing campaign.
Email Marketing
Marketing your products and services via personalized email messages. After collecting emails from your website, you can send messages regarding special offers and upcoming events. You can also answer product related questions and even generate polls to find out if you customers are pleased with your products or services. Build a stronger relationship with your customers by sending out monthly newsletters and utilizing email autoresponder campaigns.
Link Building
Search engines rank websites and determine authority via several complex algorithms such as calculating the number of inbound links to a specific website. Increase the number of backlinks to your website to secure a top position on the search engine result pages (SERP’s). Rank higher, drive traffic and more customers to your website with a link building strategy.
Local Directory Submission
By submitting your company’s name, address and phone number (NAP), along with hours of operation, contact information, products and services to online local business directories, you will build your online presence and generate more citations, (backlinks) to your website. Increase your business visibility with a comprehensive, local directory submission strategy.
Local Maps Optimization
Claim your business listing on Google+ Local, Bing Local and Yahoo local. Verify that your location information is targeted to relevant regions. Ensure the correct categories have been selected and that photos and videos have been uploaded and tagged. Correctly optimized citations will improve your search engine rankings and drive more customers to your business.
Location Based Marketing
Market directly to your customers via Smartphones and location based networks. Connect and interact with your customers based on their physical location by allowing check-ins, offering coupons and special promotions. Drive more foot traffic and profits by implementing location based marketing into your local internet marketing plan.
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Online Reputation Management
Proactive monitoring of user generated content (UGC), addressing occurrences of negative information regarding your company, its products or services. Negative opinions and poor reviews spread fast and can have a devastating impact on your business. Maintain a positive reputation, consumer trust and revenue growth with a custom tailored, online reputation management strategy.
Pay Per Click Management
Proper management of your paid search accounts such as Google Adwords, Microsoft adCenter, and Facebook Ads. If keyword research, compelling ad copy, landing page optimization, quality scores, split testing and performance metrics aren’t properly executed, it can be very costly. Leveraging an experienced PPC management team will keep your ad spend down and your return on investment up.
Search Engine Optimization
Using On-Page and Off-Page SEO techniques to improve your websites organic rankings. Correctly optimized pages and high quality, relevant content combined with a high number of inbound links account for higher positions on the search engine results pages (SERP’s). A top position will drive organic traffic, increase visibility and ROI. Our team of search engine specialists will ensure your site is accessible to all search engines.
Social Media Marketing
Promote and brand your business through participation in social media networks such as Facebook, Twitter and Google+. SMM is a powerful strategy that allows you to connect and engage with current and future customers, develop your online presence, increase visibility, drive more traffic and increase profits. In today’s economy, a custom tailored social media marketing plan is crucial for the success of your business.
Online Video Marketing
Produce and distribute marketing and informational videos about your business, products or services. Syndicating and distributing relevant, properly optimized videos to sites such as YouTube allows you to engage your customers, generate traffic, create leads and build relationships with your customers. Stay ahead of the competition by including online video marketing in your internet marketing strategy.
Website Analytics
Tracking, collecting, analyzing and reporting of visitor data. Gain insights to better understand and optimize your website traffic and marketing efforts. Split test, write better ad copy, improve website performance, identify trends and revenue sources. Evaluating website analytics can be overwhelming for a business owner. Hiring an internet marketing company can help you with analyzing and improving your marketing initiatives.