Location Based Marketing Tips

Stumped About How to Use Location Based Marketing?

Business is becoming increasingly more local. It’s a fact. You know it yourself because you rarely head out of your house anymore not equipped with your smartphone, ready and capable to find whatever your pleasure while on the go…Without a doubt, since people are able to uncover whatever they are seeking on the fly, it only makes perfect business sense to ensure your business is in a position to profit from location based marketing also.

5 Tips to help you profit with Location Based Marketing

1. Complete your local listings – According to Yext, businesses are sacrificing at least $10.3 billion dollars a year simply by neglecting to get their business information updated and accessible on their profiles and sites. This is a cardinal sin, and one that ought to be addressed without delay. If your company is not being found, your competitors will be! Make sure you get your listings correct on sites like Google+, Foursquare, Yelp, Facebook, MapQuest and any others you are using.
2. Incentivize reviews – Nothing makes someone want to help you like you offering them a reason to! Rewarding people who review you can be an easy, cost-effective way to engender social proof, and a number of happy customers as well!
3. Give perks to your customers – Along the same lines, ensuring you are making it worth their while for your customers to return repeatedly is a practice you want to employ. This is sometimes a coupon, loyalty program, referral spiffs and more.
4. Employ coupons and daily deals – Entrepreneur informs us there are two ways that we can engage through location based marketing. One is by pushing ads out to them, and the other is by allowing your business to be in a position to be discovered. Both are necessary elements of a winning campaign.
5. Engage with your customers – Don’t make the blunder of failing to reply to customers or prospects who are inquiring. If you do, you will undoubtedly reap the negative feedback you deserve! Take the few minutes required to answer, especially if it pertains to customer service, and avoid a social media meltdown!

Location based marketing is a smart way to capture, engage and retain customers in your local area, and turn that loyalty into profits for your small business.