Looking for Marketing Automation Software?
Many people make the mistake of thinking that marketing automation software is just for for email marketing. While it certainly had its birth there, what we’re referring to is a much more sophisticated application…
According to Wikipedia, marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing.
So how can small business benefit?
Since some 93% of B2B buyers are using the search engines to begin their buying process, it became clear that to succeed businesses required a way to streamline the inbound marketing process, and make it simpler to manage, all the while reducing the time and resources needed for day-to-day marketing activities. Marketing automation software can make this happen, helping you to manage every aspect of the lead generation path. Good software of this type will attract people to your site, and lead them down the path of the buying process with offers and follow-up emails. It’ll also segment your leads as to source, product interests or any specific parameters.
How this works is that the systems have a complex series of rules to trigger action items, whether that is a particular offer, more content, email follow-up or other action. This allows marketers to supply just what the visitor is looking for at any given time. Deciding if your small business can benefit from marketing automation software is a question of resources and commitment. Once the decision is made, a commitment to keeping the content funnel filled, along with managing the automation workflow is necessary.
If managing all the tasks you must do in your business is becoming a concern, or if you are simply seeking to scale your small business, then Marketo’s marketing automation software may be right for you. Check into today!
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