Mobile Email Optimization Ignoring It Will Cost You

As predicted, mobile email is becoming the preferred method of checking email, open rates are up 300 percent since October 2012 and is not just from one mobile device either. It can be a virtual death sentence for your small business should you ignore optimizing your marketing emails for mobile devices…

Mobile email opens are exploding!

According to a study by Knotice.com, mobile email opens accounted for 36 percent of all email opens in early 2012. ReturnPath reports that iPhones account for 59 percent of the open rate share, iPads 26 percent, Androids 14 percent and Windows phones and devices less than 1 percent.  The stats are obvious, small businesses must optimize their email marketing campaigns for mobile devices!

Here are some tips for optimizing your emails for mobile

So just how do you go about optimizing your marketing emails? Don’t fear, we won’t leave you in the dark! Here are a few must-do tips that help make sure your messaging shows up the way you’ve intended it to!

• Keep your messages short. People, especially on mobile devices, have a short attention span. Make punchy, alluring subject lines and content that keeps the reader engaged.
• Keep your image files small. Large files take far longer to load, and this can be a disaster as many won’t wait, and just move on, before they’ve even looked at what you’ve got for them.
• Keep your font sizes inside the main content at least 14, and headlines around 30. Anything under 13 will get automatically changed by the iPhone, and could wreck your formatting.
• Make your calls to action large enough for easy tapping. An average adult finger covers about 45 pixels (about a half inch), so bear that in mind.
• Make sure you test your marketing emails on the various mobile platforms before clicking the send button! This is worth the couple of minutes it will take!
• Still overwhelmed with all of this optimization stuff? Check out EmailOnAcid.com, they offer a free email optimization tool that applies fixes to your email automatically!

Optimizing your mobile emails isn’t an option if you’re wanting to get your message to and read by the masses. Start optimizing today, as you can be sure your competitors will!