ROI is important in both online and offline marketing. You may still spend the same amount on each but the truth is, tracking return on investment for both online and offline marketing imposes its own individual challenges.
So which do you choose? Well, your business leads are out there somewhere. The question now is, are they online or not? Chances are they are, but your marketing strategies, online or offline, need to be carefully crafted to your own industry.
Read the full article here:
Online Vs Offline Marketing For The Local Business – Local Marketing Mastery.com
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