Optimizing Your Facebook Page for Mobile Devices

Can I Access Your Facebook Page on my Phone?

You might have thought to make your website optimized for mobile, but just how many of us have done the necessary steps to ensure our Facebook pages are also mobile ready? That’s what I thought!…You’ll want to give this some thought, since huge numbers of people are accessing Facebook daily, and more than half of those are connecting with their mobile devices. Going further, it’s been shown that 79% of smartphone users use their phones to help with shopping, with 74% making a purchase as a result. While much of Facebook would appear to be mobile optimized out of the box, there are some aspects of this you’ll want to check.

First see how your Facebook Page shows up on a mobile device

Facebook will condense your Page into elements in the following order: Timeline, Recommendations and Check-ins, Photos and your most recent post. Since there are many ways we can make our pages look, this isn’t always so with a mobile device.

Some suggestions to help optimize your Facebook Page

• Remember you have less time and space on Mobile to grab someone’s attention, so you’ll want to use vivid pictures, (not very big, as Facebook will crop them!) and direct, concise text and calls to action.
• Keep your Facebook page complete and up to date. Be sure and check it on “Facebook Nearby” to ensure your vital information is visible and accurate.
• Be sure to stimulate check-ins from your location as they make a huge difference. This is the mobile equivalent of word of mouth advertising.
• Be active and check in on your page frequently. You can also manage your Facebook from your own mobile device, which can help with customer engagement immensely!