Just because you identified a target audience in the first place, way back when you launched that website, that doesn’t mean they’re the same audience 6 months later. Have you thought about how you identified your audience in the first place?
Identifying the appropriate target audience for your business and then customizing content for that audience is the key to fulfilling their needs. Engaging visitors, converting them and bringing them in is that much easier when you have what they want – and they know it.
Read the full article here:
Optimizing Your Content for Your Target Audience – Social Media Today
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