Social media needs to be treated like any other area of your marketing mix. But going Social also has to make sense for your brand.
What’s the strategy of your campaign in light of your over all marketing strategy? How are you reaching customers today? And all importantly of course, what about the human element — that baffling emotional connection? Are you going to really reach someone today?
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Say it with Me | ‘Social Media is Part of Marketing’ – Social Media Today
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