Understanding what NOT to do when it comes to social media marketing is almost as critical as knowing what you should do. Here are several social media mistakes to avoid at all costs…
Jokes at other people’s expense – It should go without saying, but you really need to think before you send anything out into cyberspace for the world to see. First and foremost, don’t try and exploit someone else’s bad luck or indiscretion to build up your own products or services. While a celebrity death or shameful scandal might appear to be easy fodder for attracting eyeballs, you’re very likely to tick off as many people as you tickle!
Offending your customers – Right up there with poor taste humor is the inclination to state your preferences, political, social or otherwise, that may or may not agree with those of your clients and customers. Use your head! Don’t share anything with the general public that might cause offense or be misunderstood, or you’ll pay big for this type of transgression.
Failing to separate your business and personal accounts – Not to mention that it appears much more professional to create a company profile and page, often times there are benefits (depending on the social network) for a strictly company account. This is certainly true with Google+ Local. A public business account will also be more likely to be found in the search engine results.
Not using social media buttons on your site – These are so easy to apply, and available for all social media platforms. You’re honestly throwing traffic away if you don’t employ these simple tools to increase your reach by making them available for your homepage and all the content you create. This is very easy to do.
Not using the links from your social media sites – Facebook, Twitter, YouTube, LinkedIn, and Google+ all will let you link back to your website from your profile page, as well as from posts. This is an easy way to garner some easy, authoritative links that will help others find you as well.
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