Facebook or Twitter, the Social Media Smackdown Continues.
Twitter recently announced that its paid ad platform is now open to any who wish to use it. In testing for more than a year, Twitter has been evaluating user feedback and refining Twitter ads… Probably the most noticeable difference in this ad platform vs. Facebook’s is that you are only charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. So now that Twitter has ads, can it qualify as a real alternative to Facebook? Who wins this battle?
Facebook vs. Twitter!
Back in the day, (a couple of years ago) this would have been no contest. Now – not so fast. Certainly, there are numerous variables that will factor into who takes home the crown. I suspect that the answer in the end may be, it depends. Facebook has long been the undisputed King of social media, what with the practical advantages it had. The first huge network to utilize business and personal pages, as well as an ad platform that for people who know how to use it, that rivals anything Google aspires to.
The Case for Facebook
While Facebook has been the undisputed King of social media, given that it was the first huge network to use personal and business pages, in addition to a robust ad platform that often outshines Google at its own game. Combine the ubiquitous Facebook pages and the reach of its network with over a billion users and you have a very magnificent platform. Facebook has become far more than a site to find old friends. These days, with these elements and the growing groups feature, there is little more you can want from a social media platform.
Twitter’s Up
Twitter has always had the advantage when it came to immediacy, and it has developed several very useful applications, such as advanced search for leads, as well as the opportunity to use embedded Tweets as testimonials. (Terrific social proof!) It’s a wonderful platform (though underused) for handling your company’s customer service. While the length of the content you can share is restricted, Twitter’s speed and ability to reach out quickly have now gotten them breathing the same air as Facebook.
Take the time to find where your market is, and what social outlets they use best, then see if that one (Or both of them!) fits your business!.
About Alan Weeks
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