Social media is about people and not corporate logos. A medium sized business has lots of people, and they’re already using social media. Of course, getting them to focus on your company can open a serious can of worms for the traditional marketing department.
Get your entire organization more social, and you’re sure to see the positive effects, even if you suffer a bruise or two along the way.
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Speak No Evil | Why Trust Isn’t a 4 Letter Word in Social Media – Convince & Convert
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