San Francisco banned delivery of yellow pages assuming no one even wants them. But an industry group now says that they’re more trusted, more widely used and even perceived as more accurate than online sources.
The interesting part is who’s still using them, and how that might change over time. And what can you learn about the trust metric that people are using to evaluate your listing?
Read the full article here:
Survey | Print Yellow Pages More Trusted Than Search Engines & Social Networks – Search Engine Land
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