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Being cool is being special, superior, and of higher value than your competition. It’s a sought-after marketing objective because desire is the goal of all marketing communication.
Branded Entertainment is the ultimate vehicle for personality creation and the establishment of cool credentials. Find out what you can do to make the most of your brand’s level of cool.
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Social media breaks down the wall between brand-building and purchasing behavior. But sharing just where you’re at at the moment is a high-trust activity. Trust in your brand is the only way you’re going to effectively build a stream of consumers willing to let you know what they’re up to.
As geolocation gains acceptance, you’ve got to be offering real rewards, and you’ve got to figure a realistic strategy for gaining the trust that your customers count on. Here it is.
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How to Use Geolocation in Your Marketing Initiatives – Social Media Examiner
Is an integrated strategy really a part of all the social content you’re posting?
If your content isn’t tied to the “big picture” part of your brand and your brand’s message, then chances are it’s mostly noise and it´s lost in a lot of other noise. Here are few good tips to keep your message focused on the big picture while tailoring a brand image that’s worthy of remembering.
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If Your Social Content Isn’t Brand-Relevant, It’s Just Noise – SocialMediaToday
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