How many new customers is social media going to attract to my business, anyway?

Social media marketing, unfortunately for you, is all about relationships. Evaluating your  investment requires that you use the right metric.The financial measure is ultimately based on a long-term relationship. It’s one that you may or may not be capable of appreciating, but here’s the first step to putting some long term romance back into your business.

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Use Lifetime Customer Value to Measure Social Media – Biznology