How to Drive Sales Offline With Local Online Calls to Action

February 1, 2012 By

Thinking beyond the content aspects of your website and tapping into your local buyer requires a tried and true call to action. Act now, buy now, call now.

Local businesses can better integrate local calls to action whether they’re running a restaurant, a salons or an IT service. Even professional services can learn a lot from the coupon masters and the tricks they’re taking to the bank.

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How to Drive Sales Offline With Local Online Calls to Action – Duct Tape Marketing

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Locals Only 4 Tips For Success With Seasonal, Local SEO

August 18, 2011 By

As you’re considering SEO, give some thought to the seasonality of your own business and how it might affect your local customers using search.

Seasonal and locally focused SEO campaigns can have major payoffs for lots of local and small businesses. There’s a few things to consider as your favorite search engines adjust themselves to thinking about where you are, and where your customers are. Here’s a good start.

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Locals Only 4 Tips For Success With Seasonal, Local SEO – Search Engine Land

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The Ultimate Guide To Online Marketing for Local Businesses

August 16, 2011 By

Optimizing for Local Search should be a priority for any business with a smaller local reach. It’s effective, powerful and it drives your numbers day after day.

It’s also not nearly as tough as optimizing for really broad competitive keywords. Here’s the full primer on what you need to do now to up your traffic and your business.

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The Ultimate Guide To Online Marketing for Local Businesses – Flowtown

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5 Sources of Links for Local Businesses

June 24, 2011 By

Backlinking can be the bane of any SEO project. Finding relevant, highly ranked websites and then convincing them to link to your own site is just not getting any easier.

Here are 5 types of local sites, usually highly ranked, that you may not have thought of. Any local business will do well to think local, and then act local, too!

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5 Sources of Links for Local Businesses – Search Engine Journal

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Online Vs Offline Marketing For The Local Business

April 4, 2011 By

ROI is important in both online and offline marketing. You may still spend the same amount on each but the truth is, tracking return on investment for both online and offline marketing imposes its own individual challenges.

So which do you choose? Well, your business leads are out there somewhere. The question now is, are they online or not? Chances are they are, but your marketing strategies, online or offline, need to be carefully crafted to your own industry.

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Online Vs Offline Marketing For The Local Business – Local Marketing Mastery.com

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