As local consumers increasingly turn to search engines to locate the businesses in their area, it’s surprising how little consideration is given to what happens when you get that local consumer onto the pages of your website.

Local consumers, maybe all consumers, have simple needs – they want to know what you offer, what it costs and how they can contact you. Here’s the full picture on keeping it simple and keeping them converting.

Read the full article here:

Simplicity Is Key To Converting Local Consumers To Customers – Search Engine Land