Any new, emerging technology presents small business with the challenge of good-versus-bad ROI. When it comes to QR codes, all that buzz needs to be followed up by some serious bucks.

It comes down to the time and trouble it takes you to scan a code vs. time spent punching in a URL. Today’s smart phones don’t necessarily make the QR code all that advantageous, but you might not get that message amidst all the hype.

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Are QR Codes Good For Local Marketing? A Contrarian View – Search Engine Watch