Local Internet Marketing Services for Local Businesses
Stumped About How to Use Location Based Marketing?
Business is becoming increasingly more local. It’s a fact. You know it yourself because you rarely head out of your house anymore not equipped with your smartphone, ready and capable to find whatever your pleasure while on the go…Read More
Location-based marketing is the art of engaging your customers and prospects using services like foursquare, Yelp, SCVNGR and Gowalla to drive loyalty, word of mouth and future referrals.
While the tools may seem very new, the approach behind any good campaign is not that different from any other strong marketing initiative. These 17 tips will prove very useful to anyone diving into a location based campaign.
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17 Location-Based Marketing Tips To Drive Word of Mouth & Referrals – Top Rank Online Marketing Blog
Turning check-ins into real-world sales is the surprisingly difficult part of Location Based Marketing. FourSquare or not, you need to make sure what you do on any LBM service really results in a business transaction.
At the end of the day there are a few simple steps you can take to maximize return on your Location Based outreach. Here’s the quick guide to getting it moving.
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Use of smart phones is expected to double by the end of 2011. But as all those newly smart users catch on, the smart small business will stay ahead of the curve.
One important way to capture interest is with new, easily scanned QR codes that let business instantly promote VIP access for their best customers (those who are interested and engaged) along with lots of other uses. There’s plenty of catchy ways to incorporate this new technology into your marketing plan.
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How to Use QR Codes to Promote Your Business – Social Media Today
Basically, Groupon sends out daily emails with straight-forward deals on local products and services. There’s not a lot more to their amazing success than that.
So what can you do to have some of that terrific magic working for you? The answer just might floor you.
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Groupon’s Secret Sauce (And How to Get Yourself Some) – CopyBlogger
The way that local business meet and greet new customers has been utterly transformed by Groupon since its launch in 2008. Still a surprising number are still on the outside.
If your local business isn’t taking advantage of what Groupon offers, it’s very likely that your missing out on a lot of business. Cover the basics to see if you can come out on top.
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Will Groupon Really Boost Your Local Business? – Social Media Examiner
Pinpointing people in your own neck of the woods is important for bricks and mortar businesses and anyone who’s target market is not global or national.
Luckily, Twitter can be honed to narrow down to that local customer base, and finding them is as easy as following a few simple guidelines. Attract them, lure them in, and get to know what’s going on with the people Tweeting all around your local area. Then, make them happy.
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5 Ways to Use Twitter to Connect With Local Customers – Social Media Examiner
Loyalty, encouragement and discovery; these are the three basic concepts that have allowed Foursquare to grow in to the world’s most respected location-based social network. Users are motivated to explore a city and everyone wants to know what moves them.
Slowly but surely the figures start to come in. Just why would anonymous people allow big brother to follow them around for a day? The results are enlightening.
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Facebook Places just started last July, but the service continues to gain momentum in the face of incredibly tough competition. 1 out of every 5 smartphone users checked in with a location based service this past March.
What kind check-in patterns are you going to see among your friends on Facebook as the service really starts to take shape? The answers aren’t all there yet, but some of the statistics are already startling.
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Check It Out | Facebook Places Gaining Critical Mass – All Facebook
