Facebook Is an Awesome Tool for Business, but Only When Wielded Awesomely

With 9 billion users, Facebook is far and away the most famous social network on earth. If Facebook were a country, it would have the third largest population, behind China and India. And like China and India, Facebook possesses its own unique customs and norms, and you need to understand them to be able to fully leverage the site’s potential as a marketing tool. When I see businesses get it wrong on Facebook, it’s often because they don’t bother to learn the local customs…Read More