Sending out press releases through services like PRnewswire or Marketwire is NOT a link building strategy. But all is not a total loss.

Sometimes just your average everyday content will garner tons of links simply because you’ve created a site that bears some authority. Think about it the next time you’re shelling out for those press releases, and rethink what you’re doing for inbound links.

Read the full article here:

Are You Wasting Budget With Online Press Release Distribution? – SEO Moz