Your old PPC ads are performing about like you might after avoiding the gym for a season. How long has it been? Of course, whipping that account back into shape probably won’t be as bad as an evening on the treadmill.

Of course, accounts change. Business models change. It’s quite likely you’re not doing anything the same as when you set that account up in the first place. A complete overhaul of your PPC account is still a lot easier than reaching peak physical condition, but it can be just as rewarding!

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5 Most Common Ways PPC Accounts Get Out Of Shape – Search Engine Land