Relationship marketing is not a new marketing concept, but with today’s networked world it has become increasingly important part of any social media outreach.

Using any company’s relationship with its current customers as the basis for targeted marketing allows you to foster and closely nurture the satisfaction of those existing customers, and see that they remain loyal to the company. From there, expansion is natural, and you’ve covered all of your bases.

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International Relationship Marketing – A SPN Exclusive Article – Site Pro News