For millions of mobile users, that mobile device is the first screen, the first interaction and the first place they’ll encounter your business. They’ll likely be among your most important visitors, possibly the most influential and the ones with the most online clout.

Take a lesson. They’re not going to give up on their mobile devices, and neither should you. Here’s the first, and most important, thing you need to know.

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Mobile Marketing | Understanding How People Use Smartphones – Social Media Today

So you have this idea you need to make your online presence smaller to fit on a Smartphone or Tablet screen, but is that really all there is to mobile marketing?

This invasive technology didn’t just mess with the plans of desktop PC manufacturers, it revolutionized the entire interactive experience. Take a step back and look at how your customers are using their smartphones, why and what for. Then understand what your own business can offer them.

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Mobile Marketing | Understanding How People Use Smartphones – Social Media Today