The utter and total, sometimes scary, convergence of social, location-based and mobile is known by a few total nerds as “SoLoMo.” Irrelevant? Yes.
Unfortunately, that rather unpronounceable acronym stands for the 3 most important developments in online marketing, and fortunately, it’s easy to get your foot in the door. In fact, you’ll probably find your foot is already in there. Here’s what you need to do next.
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3 Steps to Determine if Social Local Mobile Is Right for Your Business – Social Media Examiner