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Social Media, like society itself, is haunted by half-truths, untruths and cynicism. It takes some time to master, but mastering a social media plan can still provide plenty of return where it counts.
Unlearning some of the most important falsehoods is a big step toward mastering the craft and the art of getting what you want out of social media. Here’s a concise lesson in what not to believe.
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Your struggle for success only begins when you post that YouTube video. How to do YouTube marketing, and of course, how to get your video to go viral are the lofty goals of marketers everywhere.
Even the best social marketers know that sometimes a video just won’t take off, no matter how much time you sink into it. But take a close look at the core ingredients of a truly viral video and see what you can do to launch your own.
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How To Catapult Your Videos to Fame on YouTube – Social Media Magic
Integrating your blog strategy in with the rest of your social media campaign can be a challenge. There’s a thousand other variables to consider and, let’s face it, you can do whatever you want.
Take a close look at these tips on how to bring everything together, with a specific focus on making that blog work for good, and for your ultimate goals.
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How To Position Your Blog in Your Social Media Campaign – Social Media Magic
Customers don’t take action just because the sun is shining. Whether you want them to sign up for your newsletter, Like your Facebook page, or share something on Google +, there’s a way to inspire them.
Nothing works better than a clear and explicit incentive spelled out as a reward for actions that they take online. Put some incentives together and reap the rewards, even on cloudy days.
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Give Users Incentives For Online Action – American Express Open Forum
Etiquette is not just about extending that pinky finger anymore. Online professional networking, important and growing as it is, may actually require a refresher course from Miss Manners.
The truth is, the rules really have all changed. There’s some common sense involved, but surprisingly, on LinkedIn of all places, common sense may be in short supply. Follow these quick pointers and get the most out of your time online.
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If You Wouldn’t Do It In Person, Don’t Do It on LinkedIn! – The LinkedIn Blog
A continuous flow of updates from people and businesses can get to be overwhelming. Lots of people will admit to spending way too much time on Facebook, and Twitter and Linkedin, among other social networks.
Now add your businesses’ social media presence, it can just magnify the problem. Here are some simple practical ways to cut back, save some time, and better organize the time that you do spend online.
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Is it Time to Cull Your Social Networks? – Search Engine Watch
Interaction is the basis of success in Social Media. Increasing your brand’s popularity and getting higher response rates from your fans means Tweeting, posting or updating things that are irresistible, fun, witty and useful.
These tips are designed for the novice and the pro. If you’re finding that your Social outreach is falling a bit flat, just read carefully and put some spice into your messaging.
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What Gets People To Like, Retweet and Share on Social Media? – Social Media Magic
Business and social media go hand in hand. But too many businesses enter the social media world blundering and lost.
Huge mistakes are not only obvious, they’re everywhere. These are the biggest and most important mistakes made by businesses large and small. Avoiding them is as easy as following these simple steps.
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3 Huge Mistakes Most Business Make on Social Media – Social Media Today
Twitter growth continues to explode. In fact, the network is quickly catching up with Facebook as the most important in the Social Media universe.
What about your Twitter strategy? There’s a number of things you can do to catch on quickly, understanding the media itself, and why it’s so important to use correctly.
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Time to Turbo-Charge Your Twitter Strategy: Why & How – Search Engine Watch
Somehow, most small brick and mortar businesses are still not on Facebook. That means just building your Fan Page puts you ahead of the competition.
Build it and you’ll see. Then you can worry about ROI. How does a 5000% return on your initial investment of $1.50 sound to you? It’s totally reasonable and it’s part of the reason Facebook is so important to your own small business.
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Local Business Owner? Use Fan Pages To Explode ROI – All Facebook
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