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Google has yet to really challenge Facebook’s turf in the Social Media Jungle. But Google’s attempts at being more social continue to pick up intensity.
With a billion dollars in internet ad revenue at stake, it’s going to pay to know which behemoth will come out on top after the next round. What secret weapons are ready to roll out of the arsenal?
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Make no mistake, the returns on Twitter can be substantial. But don’t put any of your messaging into the hands of anyone but the best. If you’re less than totally sure of what you’re doing with Twitter, and what you’re hoping someone else will do, these essential points are a good place to start.
If you’re really not up to Tweeting all the time, this is the definitive guide to hiring your own Twitter professional.
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Be careful who you hire to manage your business’ Twitter account – SocialMediaToday
There was a time when the smart thing to do was to create a profile instead of a Fan Page on Facebook. People treated your business like it was a person, Facebook looked the other way and everyone was happy.
But with the new Fan Pages, loads of different features from personal profiles, and some truly stunning documented successes in social media marketing, maybe you’re ready to make the switch to a full fledged Fan Page.
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Turn Your Facebook Profile Into a Fan Page – DuctTape Marketing
To increase interactivity on your Facebook page or on any social media network should include promotions, contests and giveaways. But is it just about the “buzz and excitement”?
Chances are just “buzz and excitement” won’t take you exactly where you need to go. Here are ten tips to get you more fans and more traction from any contest, promotional or give-away campaign.
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10 Tips for Successful Social Media Contests & Promotions – SocialMediaToday
Interesting, participative content is the key to Twitter success and ultimately to the creditability you need to exert “Twitter Influence.” But how do you know if what your Tweeting is moving you in the right direction? How do you better leverage your Twitter account for the engagement of your audience and for furthering your own reputation?
There’s a few broad ways to go about it, and the key word here is “broad.” Think “big” in the topics that you’re covering and in all of the content you’re developing. Then let the engagement come to you.
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What is Twitter influence (and how do you get it)? – SocialMediaToday
Twitter vs Facebook. The comparisons will probably never end, but in amongst the relentless wrangling, there are more than a few interesting facts and figures to pick out.
No matter which side you want to lean towards initially, there’s a lot to be learned from a close look at the places where nearly half of your entire world is hanging out online. There’s also a world of opportunity.
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The Cool Kids Play on Twitter, but the Masses Play on Facebook – SocialMediaToday
What’s the “social” in social media anyway? If you thought it was all about making money, most likely you’ve not been having a very good time.
Remember, you’re dealing with people, in a place that for them is not so much a free-form shopping mall as it is a big wedding reception. For most, it’s a place to connect with people, to join the conversation, maybe learn something and have some fun. So how are you going to explain what you do that might actually engage them?
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Isn’t Social Media About Being… Social, Not Speculative? – SocialMediaToday
The new +1 Button in the Google search results is intended to give Facebook a run for its money. At the very least, it makes Google a lot more like a social network.
So what are the implications and just how serious is Google’s push into the social media world? There’s no question that Google will continue trying to take a share Facebook’s dominance. Here’s the latest on what you need to know about +1.
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Internet Wars | Google Takes on Facebook with the New +1 Button – SocialMediaToday
Internet collaboration tools make the art of collaborative selling not only possible, but essential. What is collaborative selling? What does it do? What’s in it for you?
In simple terms, the “humanizing” of your small business that social media allows can bring you an army of representatives ready to deliver your message to the masses. What’s more, it’ll make customers like you and your business, and that could be worth its weight in marketing gold.
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Continuing the Sales Conversation After The Pitch – SitePro News
Facebook and Twitter are the most powerful social media tools out there, but they’re not everything. Total control over your online presence is vital to your businesses success.
No matter what you learn, and how much fun you can have with social networking, you’ll need to consider the principles outlined here and incorporate them into your internet marketing plan.
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