Bing’s biggest problem is that no matter how good their search results get, not enough people are convinced that they serve better results than Google. Search is about trust, after all.

Trust is something personal, and it’s more valuable than you might take the time to consider. But for businesses smaller than Google, it’s a consideration that you might well learn from. It may even be why we’re all, in fact, smaller than Google.

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Social Search Is A Matter Of Trust Not Technology – Biznology