Where’s the return of investment on that expensive Twitter star you’ve hired? Even if you’re just pecking away your own tweets a few times a day at pennies on the dollar, there’s good reason to look into what’s working and what’s not.

Here’s a good primer in following up on what Twitter is doing for you, and what you can do to get more.

Read the full article here:

Twitter Tracking |What Matters in Twitter – Andy Jenkins Blog