Customers don’t take action just because the sun is shining. Whether you want them to sign up for your newsletter, Like your Facebook page, or share something on Google +, there’s a way to inspire them.

Nothing works better than a clear and explicit incentive spelled out as a reward for actions that they take online. Put some incentives together and reap the rewards, even on cloudy days.

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Give Users Incentives For Online Action – American Express Open Forum