Local Internet Marketing Services for Local Businesses
Every three months or so, the rules and recommendations for SEO seem to change. At times it seems like far too expensive and confusing a field for lots of small businesses to even consider.
These ten stats should not only convince you of the importance of SEO, but they’ll also help to shore up your arguments when you go before that tough budget committee or who ever is in charge of making marketing decisions.
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What good is all that social media if you’re not looking at what happened. Lots of people never look at the data that allows you to track progress and measure ROI.
Today’s analytics tools can dig in to what’s been going on and let you synthesize and see the hard numbers. But what should you be looking at? Here’s the full picture on what to look at and how to find it.
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For lots of people, analytics have become an obsession. The various metrics can be tested and compared and improved almost endlessly.
But page load times, while critical to your success, are one of the most frequently overlooked of web site analytics. Faster loading pages mean that visitors engage more quickly, lower your bounce rate and actually take in what you’re saying. There’s no excuse to keep overlooking it.
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Why Marketers Must Care About Site Speed – Search Engine Watch
Keyword Research might go on for as long as your site is up and running. Pity that volume seems to mean everything to so many researchers.
You also need to check relevance and what your competition is doing. Maybe most importantly, how is any given keyword actually converting to business or leads? Ask the right questions and your optimization can be that much more valuable.
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Are You Selecting Your Keywords for the Right Reasons? – Search Engine Journal
Let’s get down to what you can actually do with your analytics. It’s not just a matter of watching your visitor count go up and up, and if it is, well, you’re in for a slow ride.
Check out the keywords that are used often or that have some kind of sense for your site or your business. Chances are, they’re wide open, and your customer base is expecting you to fill them in.
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Keep Your Visitors Hostage by Giving them What They Want – Search Engine Journal
Savvy gorilla marketing, viral video campaigns and smart lead generation can make almost any David and Goliath face off story turn out in your favor.
The fact is, analytics totally level your playing field, so if your going up against a 300 pound gorilla, it helps to know the new rules.
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Use Analytics To Spend Less Than Your Competitor and Get Better Results – Small Biz Technology
The majority of website owners know nothing about the data regarding their site and only a very few even keep track of the number of visitors they receive each day.
Can you see the same things that Google sees? Google knows how long your visitors stay, and how popular your site is with backlinks and they keep tabs on a wealth of other information. All of it is being added up by Google. Now, what are you calculating?
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Do You Know As Much As Google Knows About Your Website? – Site Pro News
You can keyword research until you’re blue in the face, but really understanding your customer base means understanding where they are on the internet and what they’re doing.
The hard work is in researching your competition. What are they doing with their people? The best of them, and maybe the most successful, undoubtedly have social accounts that you can visit. Who knows? You might walk away with a ton of information. Now what will you do with it?
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Tracking immediate action was the old-school model for determining success, success measured merely by reach and frequency. Unfortunately, the old model can’t tell you much about awareness.
Referrals, purchases and dollars spent result from other more important metrics. They’re not difficult to understand, here are some free tools to get you started.
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4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats – Social Media Today
Time is money and your measurements need to be accurate. Adjust them the moment something is off and you get more money. It’s that simple. So how do you know what to measure? Well, learning depends on a couple of things like your business and market and competitors.
Luckily you can see almost all of it in a few simple online places. Making a habit of keeping a close eye on them should take 15 minutes a week and improve your entire enterprise.
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Essential Marketing Metrics for Small Business Owners – Site Pro News
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