No one likes that word: Audit. Smacking of the IRS and nosy outsiders poring over your private business, it’s tough business compliance at it’s worst.

But that kind of rigor can really whip your saggy website into shape. Some of your pages are working. Some are just as sorry as can be. But which is which? Let’s get down to brass tacks, and figure it out.

Read More: How to Audit Your Website for Improved SEO and Conversions – HubSpot’s Inbound Marketing Blog