Many business web sites are only about getting people to that contact form. One way or another, converting internet traffic to leads is, hands-down, the most important reason to even have a website.
Yet while an awful lot of optimization concentrates on all the pages and pages that lead up to that opt-in form, not a lot of consideration is given to the contact form itself. Here are six important ways to consider your own contact form, and to maximize its conversion power.
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6 Questions to Ask Yourself for a Better Converting Contact Form – Small Business Trends