Sometimes it’s about what you don’t do as much as it is what you do. This can ring particularly true when it comes to website usability. There are lots of problems that can send visitors screaming into cyberspace to escape your poorly designed website. Let‘s see whether some of these common website usability issues sound familiar to you…Read More
4 Quick Usability Wins For Your Website
January 18, 2013 By
You’ve covered every aspect of design and SEO of your website but why is that bounce rate still so high?
Usability is too often overlooked and too often misunderstood. Take a moment with each of these four easy Usability factors and get your web visitors more quickly to where they want to go.
Read the full article here:
4 Quick Usability Wins For Your Website – Small Business Trends
Nine Costly Mistakes to Avoid When Designing Your Website
January 9, 2013 By
Whether you’re working with a powerhouse design studio or you’re doing it all yourself, designing a new website is exciting, exhilarating and a chance to get it all correct from the very beginning.
These are nine big and surprisingly common mistakes that lots of people make, and that end up needing to be ironed out later. Save yourself the trouble and consider each of them carefully before you jump in headfirst.
Read the full article here:
Nine Costly Mistakes to Avoid When Designing Your Website – Site Pro News
Why Your Website is Failing – A SPN Exclusive Article
March 2, 2012 By
Every single day on the Internet, newbies are putting up websites without the slightest idea of how to promote them, much less how they could and should work.
In many cases, the point of the website itself is entirely neglected. Don’t let this happen to your website. These tips are for more than the business owner who’s up and launched a site. But for the business that wants to get something out of it already.
Read the full article here
Why Your Website is Failing – A SPN Exclusive Article – Site Pro News
3 Ways to Optimize Images | Search, Social Media & User Experience
January 23, 2012 By
You know all about alt-tags and titles for your photos, but if you want your images to make a splash in social media, or search, or in your users mind, the rules are a little different. Or at least there are a few more of them.
There’s plenty of good news about getting your images in front of more fanciful eyes; it’s possible, it’s even probable. Just understand the nature of the beast.
Read the full article here:
3 Ways to Optimize Images | Search, Social Media & User Experience – Top Rank Online Marketing Blog
Simplicity Is Key To Converting Local Consumers To Customers
January 20, 2012 By
As local consumers increasingly turn to search engines to locate the businesses in their area, it’s surprising how little consideration is given to what happens when you get that local consumer onto the pages of your website.
Local consumers, maybe all consumers, have simple needs – they want to know what you offer, what it costs and how they can contact you. Here’s the full picture on keeping it simple and keeping them converting.
Read the full article here:
Simplicity Is Key To Converting Local Consumers To Customers – Search Engine Land
The Power of Giving and User-Friendly Websites | A SPN Exclusive Article
January 19, 2012 By
People go online not to buy something, but to search for information to solve a problem. If you understand that the Internet is driven by information and information seekers, you’re going to be better positioned to sell and keep visitors happy.
Here’s a quick primer on turning your site into the information powerhouse it ought to be, and on pocketing an impressive chunk of change at the same time.
Read the full article here:
The Power of Giving and User-Friendly Websites | A SPN Exclusive Article – Site Pro News
17 Ways to Make Sure Your Website is Working for You
October 19, 2011 By
A good website needs to contain a few basic elements and it needs to behave in a way that lands you 5 square leads or customers every day.
If it’s not already, your website is probably not optimized for your visitor’s experience. These 17 key methods make optimizing visitor experience as easy as following a few simple steps and every one of them results in quick, measurable performance.
Read the full article here:
17 Ways to Make Sure Your Website is Working for You – Site Pro News
10 Valuable Aspects of a Successful Homepage
September 27, 2011 By
No matter how you slice it up, your homepage needs to contain certain elements to be successful in raising your conversion rate.
Very often your homepage is also your most commonly used initial landing page and can be critical to the overall success of your online business. With just a few seconds to capture any visitor’s interest, you’ll want to follow this list of critical factors closely and accurately.
Read the full article here:
10 Valuable Aspects of a Successful Homepage – Site Pro News
5 Tips on Making the Most of Your Contact Forms | A SPN Exclusive Article
July 25, 2011 By
Your online opt-in form is a crucial connection between you, your market, and your customers. Don’t take it lightly.
You need to be absolutely sure you everything you’re asking for is needed, because every field on your contact form can cost you one or more leads. Keep it slim and trim and follow these optimization guidelines to make sure your contact form is as efficient as it should be.
Read the full article here:
5 Tips on Making the Most of Your Contact Forms | A SPN Exclusive Article – Site Pro News