For lots of people, analytics have become an obsession. The various metrics can be tested and compared and improved almost endlessly.
But page load times, while critical to your success, are one of the most frequently overlooked of web site analytics. Faster loading pages mean that visitors engage more quickly, lower your bounce rate and actually take in what you’re saying. There’s no excuse to keep overlooking it.
Read the full article here:
Why Marketers Must Care About Site Speed – Search Engine Watch