Yelp Help and “The Never-ending Story” of Local SEO Strategies — A SPN Exclusive Article

March 28, 2012 By

Small business owners everywhere are scrambling to catch up with a ‘Yelp Strategy.’ One way or another, having sufficient reviews on Yelp can give a big boost to your search ranking.

A local SEO strategy, with or without Yelp, can take you from zero to sixty in a single day’s work. Dealing with Yelp and other major local listings sites is the reality of what SEO has become for more than one small business.

Read the full article here:

Yelp Help and “The Never-ending Story” of Local SEO Strategies — A SPN Exclusive Article – Site Pro News

Filed Under: Local Internet Marketing Tagged With: ,

17 Location-Based Marketing Tips To Drive Word of Mouth & Referrals

September 24, 2011 By

Location-based marketing is the art of engaging your customers and prospects using services like foursquare, Yelp, SCVNGR and Gowalla to drive loyalty, word of mouth and future referrals.

While the tools may seem very new, the approach behind any good campaign is not that different from any other strong marketing initiative. These 17 tips will prove very useful to anyone diving into a location based campaign.

Read the full article here:

17 Location-Based Marketing Tips To Drive Word of Mouth & Referrals – Top Rank Online Marketing Blog

Filed Under: Location Based Marketing Tagged With: , , ,

Google City Sites May Compete With Yelp, Online Yellow Pages

June 16, 2011 By

Google City Sites aim to be a huge extension of what Google has been learning in the world of local search. Not available everywhere (just 4 cities so far), they still give any local and small business a big idea of what’s to come.

Putting pressure on your local directories and some of the mid-sized players who’ve made such a splash (Yelp), Google City Sites aren’t so well known yet. Loaded with features though, they’re likely to be springing up everywhere.

Read the full article here:

Google City Sites May Compete With Yelp, Online Yellow Pages – Search Engine Land

Filed Under: Location Based Marketing Tagged With: , , ,

Will Google Finally See Coupon Success With Latitude?

April 20, 2011 By

Google’s Latitude is another stab into the Foursquare and Yelp mobile arena. The coupon and local discounts that Google’s been pursuing may finally be within reach of their persistent and formidable grasp.

Or maybe Latitude is just another small misstep from Google’s rather big feet in the sometimes delicate local coupons market. See if what’s in store for your own local business with Google Latitude is really worth it.

Read the full article here:

Will Google Finally See Coupon Success With Latitude? – SmallBiz Trends

Filed Under: Location Based Marketing Tagged With: , , ,