You spend all this effort to send non-fans, ad-driven or organic, to the default landing page from your Facebook page and you can quickly lose them with one big mistake.
Facebook users now browse the site almost entirely securely, so any item on your landing page that’s not secure is likely to be the end of that visitor. Check out the warning they get, and how you can avoid it and see a serious increase in your click-throughs from Facebook.
The Facebook Fan Page Mistake That Could Cost You – All Facebook
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