Maybe you will never be the PPC guru you once dreamt of being. While still a highly profitable medium, it remains rife with trip wires, snares, and third rails. That’s not even to mention the simple aggravation of putting it all together in your head.
These simple mistakes are the 10 most common and have brought more than one PPC campaign to the brink of bankruptcy. Avoid them religiously and you’ll put the shine back on your PPC piggy bank.
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