Want to Manage Your Reputation? Post to Your Blog!

When long-term damage can come from a malicious tweet and be sent around the web in seconds, you have to make sure you have a plan set up to manage any damage that could have been done, and to stop it from growing. This is the art of online reputation management…

What can you do today to actively safeguard your online reputation?

Far and away the most effective line of defense when it comes to your online reputation is making effective and regular use of your company blog. Posting fresh and relevant content can help eliminate any affects from the occasional negative social media entry, and provide you with additional search benefits at the same time! In s study by Econsultancy and Adobe, content marketing is deemed the number one priority for online marketers in 2013, and it can be also a great tool for reputation management.

Why posting to your company blog makes a difference

Posting consistently to your company blog has a number of benefits, from having a forum you control to announce new products, build relationships, establish authority and more. But for the purposes we’re discussing here, the best way that your blog will make a difference is that posts made here will dominate the search results about your brand. Google will see your blog posts as more authoritative than the occasional tweet or Facebook posting, and will rank them higher in the search results. Which means that most if not all negative entries will usually end up buried far down, away from searching eyes. The only time this might not be the case is in the case of a major flare-up that is getting LOTS of attention, in that case you’ll be forced to take additional measures in addition to posting to your blog.

5 Blogging best practices to get started

1. Post regularly! At least several times a week. Before long you’ll have a great deal of content.
2. Use keywords you would like to be found for, together with your brand name.
3. Make your postings relevant, timely and shareable!
4. Integrate with your social media outlets. Link to your videos, Facebook page, and others.
5. Be personable, not corporate. Be someone they would like to believe in!