U.S. mobile advertising will grow $4 billion in 2015. Local ads, those that are geotargeted to reach users in a specific location and those with a location-specific call to action, are expected to dominate all of that mobile ad spending.
Fact is, local businesses will still need to compete with national firms advertising on the local level, but both sides need to pay attention. Learn from each other and your location based marketing will more than pay off.
Read the full article here:
Will Local Make up 70% of Mobile Ad Spending? – Search Engine Watch
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