Tracking immediate action was the old-school model for determining success, success measured merely by reach and frequency. Unfortunately, the old model can’t tell you much about awareness.
Referrals, purchases and dollars spent result from other more important metrics. They’re not difficult to understand, here are some free tools to get you started.
Read the full article here:
4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats – Social Media Today
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